JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)

Instilling Anti-Corruption and Anti-Drug Awareness at Mulia Karya Husada Health Vocational School

Thu, 12 Sep 2024 00:00:00 +0000

Instilling anti-corruption and anti-drug attitudes is the first step in instilling positive attitudes. This is useful for preventing and overcoming the rampant corruption and drugs that can lead the generation of the Indonesian nation into negative things. Through the counseling or socialization method, this activity includes basic materials on drugs and corruption, including the definition, prevention, impacts, factors that can cause abuse, symptoms, the influence of corruption and drugs on the development of the Indonesian economy, religious perspectives, and instilling attitudes in society, especially the younger generation. The importance of instilling anti-corruption and anti-drug attitudes in the fields of formal and non-formal education can encourage awareness of preventing corruption and drugs. The impact is to create the next generation of Indonesia who have honesty, integrity, high responsibility, and intelligence in leading Indonesia in the future. This can lead to the realization of the golden Indonesia 2045.

Expanding Market Access Through the Implementation of Digital marketing in MSME Businesses Bank BTPN Syariah Customers

Dwi Zhaafira Pratiwi, Dhani Ichsanuddin Nur — Thu, 12 Sep 2024 00:00:00 +0000

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy, contributing significantly to GDP and employment. However, MSMEs face challenges such as limited access to larger markets and capital, necessitating more intensive empowerment efforts. Empowering MSMEs through digital marketing strategies has become an effective solution to enhance competitiveness and business sustainability. Digital marketing offers various tools and platforms that enable MSMEs to reach consumers more broadly and efficiently. This study aims to explore the impact of empowering MSMEs through the implementation of digital marketing on improving business performance. The research method used is a case study of several MSMEs in Indonesia that have successfully adopted digital marketing. The research results show that MSMEs empowered with digital marketing strategies experience significant increases in sales, brand awareness, and access to international markets. These findings indicate that digital marketing is not only a marketing tool but also an empowerment strategy capable of supporting the growth and development of MSMEs in the digital era.

Thermal Process Technology Transfer of Masak Habang Snakehead Fish in Poklahsar, Lepasan Village, Barito Kuala

Rita Khairina, Dewi Kartika Sari, Yuspihana Fitrial, Iin Khusnul Khotimah — Fri, 06 Sep 2024 00:00:00 +0000

Transfer of thermal process technology for processing masak habang snakehead fish using retort pouch packaging can extend the shelf life of the product to more than 6 months. Masak Habang snakehead fish can be used as an icon of culinary tourism or a typical souvenir product of South Kalimantan. One of the Poklahsar engaged in the processing of fishery products is Poklahsar Berkat Usaha located in Lepasan Village, Bakumpai District. The objectives of this community service activity are 1) to increase the knowledge of Poklahsar Berkat Usaha members about thermal process technology, 2) to provide motivation for diversification and development of fishery products in the form of Masak Habang Snakehead Fish. The activities are carried out in the form of meetings, presentation of extension materials, and demonstrations of product processing. The stages of processing masak habang snakehead fish using thermal process technology are a) preparation of habang spices, b) preparation of snakehead fish, c) product packaging, and d) sterilization process of bottling and retort pouch packaging products. Participation and acceptance of community service activity participants are quite high. The conclusion of the community service activities is expected to open up new business opportunities for Poklahsar Berkat Usaha to produce processed fish by applying thermal process technology, namely Masak Habang Snakehead Fish in glass bottles or retort pouches.

Impact Analysis of Community Service Activities: Conservation of Kendedes Water Sources in Candirenggo Village Singosari District, Malang Regency

Gatot Soebiyakto, Nurida Finahari, Alfiana, Gatut Rubiono — Fri, 06 Sep 2024 00:00:00 +0000

Many people's water needs are still met by using groundwater sources. Various efforts to conserve water sources need to be made to maintain the continuity of water supply for the community. Water source conservation is a conservation effort that can provide positive impacts from various aspects. The aim of preparing this article is to analyze the impact of Kendedes water source conservation community service activities in Candirenggo Village, Singosari District, Malang Regency. Community service activities have been carried out based on grants from the Director General of Higher Education's Community Partnership Program and internal university funds. The activities carried out include repairing cement floors, changing rooms, river crossings, stairs to the river, adding rubbish bins and outreach activities. The analysis was carried out based on data and information collection through direct observation and interviews with stall owners, inner tube float rentals, vegetable farmers, parking attendants and the user community. The analysis results show positive impacts from economic, environmental and social aspects.